Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Published January 01, 1993. Associate Professor of Marketing and Fletcher Jones Faculty Scholar for 1992–1993, Graduate School of Business, Stanford Univerity. This article was written while the author was Visiting Professor at the Australian Graduate School of Management,

av J Fohlin · 2009 — underliggande teorier är bland annat: customer-based brand equity samt ”Conceptualizing, Measuring, and Managing Customer-Based.

This is the era of the personal brand : En studie om betydelsen av det personliga Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. av J Fohlin · 2009 — underliggande teorier är bland annat: customer-based brand equity samt ”Conceptualizing, Measuring, and Managing Customer-Based. Journal of Brand Management, August, 2003, 421-445. Keller, K. L. 1993. ”Conceptualizing, Measuring, and Managing Customer-Based Brand Equity.” Journal customer-based brand equity as two separate functions, with HRM “Conceptualizing, measuring, and managing customer-based brand av C Alkhalil · 2017 — Keywords: B2B Startup, Keller's Customer Based Brand Equity Conceptualizing, Measuring, and Managing Customer-Based Brand Eq- uity. av E Gustafsson · 2015 — between brand loyalty, perceived quality, brand awareness and brand associations Conceptualizing, measuring, and managing customer-based brand equity. 23125 Marketing Metrics and Performance Measurement, 5 sp Conceptualizing, Measuring, and Managing Customer-Based Brand Equity.

Conceptualizing, measuring, and managing customer-based brand equity

Aaker (1991) was the first to Conceptualizing, measuring, and managing customer-based brand equity. KL Keller. Journal of marketing 57 (1), 1-22, 1993. 21912, 1993.

Journal of marketing 57 (1), 1-22, 1993.

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Article. Jan 1993; J Brand Knowledge Management: Growing Brand Equity. Article.

Brand associations are the other informational 7 Keller, K. Building, Measuring and Managing Brand Equity, Prentice Hall, 1998, Sid. 148 ff 8 Ibid, Sid. 166-167 9 Ibid, Sid. 176 10 Keller, K. Conceptualizing, Measuring, and Managing Customer-Based Brand Equity, Journal of Marketing Vol. 57, January 1993, Sid. 2 Consumer-Based Brand Equity Conceptualization and Measurement: A Literature future research agenda for brand management, Keller and Lehman ( 2006). conceptualizing, measuring, and managing brand equity author(s): kevin lane keller source: journal of marketing, vol. 57, no. (jan., 1993), pp.

Managing brand equity. New York: The Free Press] and Keller's [Keller, K. L. (1993). Conceptualizing, measuring and managing customer based brand equity.

Keller, K. av F Barnekow · 2018 — Herzbergs tvåfaktorsteori och sponsring indelat i brand awareness, image, Conceptualizing, measuring, and managing customer-based brand equity. av M Zillinger · 2017 — Department of Service Management and Service Studies Selstad (2007) has explicitly focused on questions related to methods and experiences conceptualized as a hygiene factor, it is then noticed only when it fails. The new organizational wealth: Managing and measuring knowledge- based based brand equity. av R Boerrigter · Citerat av 10 — A gender-based study of product names in the cosmetic sector. 75 Theory in brand management and psychological research on advertising of intangible values to which a consumer may 1993 'Conceptualizing, Measuring, and Man-.

”Consumer Based Brand Equity Conceptualization and Measurement: A Literature Review”.
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This study conceptualizes brand lo- yalty on the basis of consumer perception. Thus, following Aaker (1991) brand loyalty is conceptualized as a situation which This paper is intended to benefit both the study and management of brands.
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1993-01-01 · Customer-based brand equity occurs when the consumer is familiar with the brand and holds some favorable, strong, and unique brand associations in memory. Issues in building, measuring, and managing customer-based brand equity are discussed, as well as areas for future research. Access Options.

av N Bocken · 2020 · Citerat av 10 — Based on this, we suggest pathways for local policymakers to consider when Boundary Organizations & Sustainability, Brand Equity, Satisfaction and Word of Mouth, Branding Furthermore, earlier work conceptualized how business models might While most cities want to look at decreased car usage as a measure of We have created a modified version of the brand association base model which illustrates the conditions that cause Keller K (1993),”Conceptualizing, Measuring, and Managing Customer-Based Brand Equity,. Journal of av M Sunesson — Personal brand image, Communication, Market communication, Customer survey, Aaker, D. A. (1991) Managing Brand Equity, The Free Press, New York. Keller, K.L. (1993) 'Conceptualizing, measuring, and managing customer-based.

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Measuring customer-based brand equity: Empirical evidence from the sportswear market in China. Journal of Product & Brand Management. 18(4), 262-271.

(1993.( Keller.